Implicit Bias Training
The call to the police by a manager from Starbucks cafe on two black patrons has raised issues, and the incident is viewed as bias. The CEO of the company has come out strongly to apologize and has recognized that the actions were wrong. An implicit bias training is expected to be conducted as a response to the incident. Training can contribute to a change in the behavior of employees. Training on the possible consequences to the company of treating customers with bias can be of great help in understanding why all customers should be treated equally. Training may change the way an employee treats customers as it will provide ways on how to reduce implicit bias.
However, change in behavior is largely dependent on personality and other individual differences. Despite training on the reasons for treating customers equally, some employees will still go on and treat customers with bias. Some individuals do not view all people the same, and some discriminate them based on skin color, and gender. This mentality is sometimes not changeable through training. Some individuals have been brought up in areas where bias is a way of life and where they value people who are different from them as inferior. Training done in one day will not change the mindset of such a person, and a continuous process of training is required to change the behavior of such an individual.
The implicit bias training is expected to increase the employees’ level of job satisfaction. The training will provide the employees with proper knowledge on how to handle their jobs in a better way especially when dealing with customers. This knowledge will help their duties to be more efficient. The training also involves a one on one session with the trainers where the employees can speak out their issues on the same topic. Having trainers who can listen to them will make the employees feel appreciated and feel that their opinions matter to the company.
The fact that the company is willing to close its doors to train the employees shows how much the company values their employees. This increases employee satisfaction. Although the company is conducting the training to ensure that the incident on treating customers with bias is not repeated, the training also boosts the confidence of the employees and increases their knowledge on the matter. Employees need to achieve, affiliate and feel powerful (Steers, Mowday and Shapiro, 2004). Training will help in all these three needs. Once the training is done, employees should make use of the training to achieve the objectives of the company. During the training, they interact with their colleagues and the trainers, and this satisfies their need for affiliation. Also after the training, they are required to follow what they have learned. Treating customers with bias creates a bad image for the company, and that proves how important and powerful the employees are.
The type of leadership in a company influences the attitude of employees towards work. The type of leadership in Starbucks cafe will determine how well the employees implement implicit bias training. Leadership can either be autocratic or participative (Eagly and Johannesen‐Schmidt, 2001). Autocratic leadership has a clear flow of command where the leaders dictate what the employees should do. This creates a tensed working environment, and in most cases, this type of leadership makes employees less productive. Participative leadership allows employees to give their opinions and ideas. This makes the employees more involved, and willingness to work is enhanced. Employees in a participative leadership environment will be willing to implement the implicit bias training as compared to those in an autocratic leadership setting.