Your Business is based on Web Design and development in Israeli market. Your aim is to offer web development services to businesses and individuals in the Israeli Market. The demand and the growth rate for internet related services in both small and medium business markets seem to be at an all-time high with no signs of slowing anytime. Even more astonishing is the fact that only a few companies in the Israeli markets have taken advantage of this opportunity. There is no domination participating in this huge Israeli Market. The nature of the web development market is very scattered without a proper standard. While there are some web developers in the Israeli market, there are very few who will cater to the SME sector something you should take advantage of.
Your vision should be to provide best class web design and development services in a way that is not only simple, efficient but also cost effective to the Israeli market.
Keys To Success
Market Research of Web Design and Development Industry in Israeli
The growth of the web design and development industry is huge in the Israeli Market. It has grown almost by 30% (Karatsevidis, 2016). The web is becoming a crucial tool for communication, interaction, and growth of Israeli Businesses. The growth of the Web Design and Development industry is attributable to the people who are using the web as a business to sell their goods and services. Advertising on the web is also becoming very common nowadays in the Israeli Market. With such high avenues to use the web, web development is such a huge business opportunity.
The growth of the web design and development industry is spurred by the growth of businesses which are trying to push their products and services to Israeli consumers who are increasingly using the internet every day. Another key factor that has enabled the growth of Web Design and development is the decline in the cost of creating and managing websites. Nowadays it is cheap for companies. Therefore a large number of small web developers are joining the web development and design industry.
The advent of e-commerce in the Israeli market has also been a plus point to the growth of the Israeli web design and development industry.
The following stats show an increase in the Israeli Market ( Source: Karatsevidis, 2016).
Internet Usage Statistics
6,740,287 Internet users in Dec 2017, 79.7% of the population, according to IWS.
5,800,000 Facebook subscribers in Dec, 2017, 68.6% of the population.
Latest Population Estimate
8,452,841 population for 2018, according to the UN Population Div.
Gross National Income:
GNI per capita is US$ 34,990 (2016) according to the World Bank.
Israel Country Area (Size):
21,671 sq km and the population density is 378 persons per sq km.
Internet Growth and Population Statistics
|YEAR||Users||Population||% Pop.||Usage Source|
Key to success in The Web Design and Development Industry In Israeli Market
I think you should enter the Israeli market by providing web design and development services to new and emerging small businesses.
Target Market – You will initially target Israeli based organizations and then move to the wider global market. The target segments you should consider here would be Large Corporates, Small and Medium Sized Organizations and Entrepreneurs.
Market Engagement Strategy – Being a startup, you will initially depend on the business network to generate leads. You should also consider advertising in select business journals and join business networks to market your services. You can try out business networks like LinkedIn and many others. You should also regularly update your website with information and articles to engage customers and inform them about the services being offered.
Strategy – Your marketing strategy should focus on market and consumer needs. For your case, your marketing strategy should focus on the following:
Tactics– Tactics will define the key marketing operations that you will need to carry out.
Programs–To increase brand awareness and market your products you should undertake the following;
You should join social media groups of Israeli market related to web design and development activities. Then you can be posting materials and marketing your web development services from there.
Karatsevidis, K. (2016). Selecting the best performing online marketing communication channels to an international start-up Eve.
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